CONTENT CREATOR ENGAGEMENT
Brandstand Communications has cultivated relationships with many of the leading beauty content creators and key opinion leaders in the UK/USA. We can help you devise and implement your marketing strategies to amplify your brand story and reach millions of people.
Management falls predominantly under two umbrellas:
- Day-to-day management and mail-outs to ensure our clients get a good and continuous stream of social noise.
- Larger scale activations including events and bespoke collaborations – which often lead to long-term brand partnerships.
KEY OPINION LEADER SELECTION & IDENTIFICATION
We identify and build a database of relevant opinion leaders & content creators to cover both paid and organic campaigns and partnerships for brands, vetting credentials ahead of paid campaigns and ensuring positioning is aligned.
Once we have identified relevant creators we will manage onboarding, briefing, and setting clear KPIs for campaigns. We will handle fee negotiation and contracts to ensure the goals of the partnership are met.
We work with content creators, key opinion leaders & VIPS across channels depending on brand needs, including TikTok, Facebook, Instagram and Twitter.
Our team uses paid media to support your marketing campaign. For example, promoting authentic content produced by creators to increase reach to relevant new audiences for your brand.