NEW LAUNCHES - AW18
New Launches for Autumn/Winter 2018 - by Guest Contributor
For the past week I’ve been working with BRANDstand Communications as an intern, learning what the company does and how this industry operates. It’s been a great experience finding out about each company that they work with. And so, to finish my week here, I’ve written a trend report about all of the new launches that BRANDstand are working with in the next few months.
I’m excited for what’s happening in the next couple of months, and I hope this makes you excited too!
With ‘protection’ as one of Vogue’s hottest fashion trends for this upcoming season, why not bring that into your skincare routine as well, with Ho Karan’s range of natural and vegan skincare containing Cannabis Sativa, such as their Invisible Moisturising Shield? Ho Karan’s Cannabis Sativa’s exceptional hydrating, fortifying and detoxifying properties make it an essential ally against dry skin and everyday causes of damage, such as pollution or razor burn. Naturally bursting with antioxidants, it also helps to slow down the skin’s natural ageing process. What more protection could you ask for? Available at BeautyMART this September.
Often people forget that skincare not only means caring for the skin on your face, but also all over your body. Japanese inspired skincare company Skimono did not forget this, and have created a premium bio-cellulose sheet mask for your hands, laced with potent, enriched serums. With colder weather approaching, their Intense Nourishment+ Hand mask infused with revitalising shea butter, aloe vera and hyaluronic acid is the best way to eradicate dryness, restore softness and refine skin texture. Available at Mortar+Milk and skimono.com along with all of their face sheet masks and their new after sun sheet mask.
If you were to take a look at backstage at some of the AW18 fashion weeks, you'd notice that glitter masks have been a massive hit. Now, as much as I would like to walk down the street covered in glitter when my skin is misbehaving and all I want to do is cover it up, I don’t think my neighbours would appreciate that. Fortunately, there is a different type of mask you can use on those bad skin days, It’s Skin Power 10 sheet masks! Available in 10 different variations of skin types and concerns, you can colour code your skincare routine, and tailor it to your needs depending on the day. These incredible Korean sheet masks are available at BeautyMART, ASOS, and Feel Unique. Completing the range from mid-September will be the Power 10 sleeping capsules (also available at BeautyMART and Feel Unique).
Another trend we saw during fashion month was the revival of ‘draping’! Two years ago Marc Jacobs developed a new blush that inspired the draping trend, and now it’s back, this time in the form of the ‘blushshadow’ trend, where blusher and eyeshadow of the same colour merge into one. Looking backstage at the AW18 fashion shows, ‘blushshadow’ is everywhere!
However, if you’re too nervous to use this runway trend, instead you can make your morning routine just a little bit easier by using the same blusher on your cheeks and on your eyelids, and create a similar effect! This opens up your eyes and brings some colour back to your face, especially with autumn on its way. Jillian Dempsey, top makeup artist, has come out with versatile, creamy, vegan blushes that can be used on the cheeks, lids and lips for a simpler morning routine. Available exclusively at BeautyMART.
Finally, we have Prostyles Hair Extensions who have been the professional’s choice for hair extensions since 1980’s, and are now available for use at home! Created to encourage and enable creativity, breaking the mould in this sector, you can now experiment from the comfort of your own home.
New, easy to use, clip-in extensions - same game-changing high quality, synthetic fibre hair. With no drooping or frizzing in rain or humidity with synthetic, compared to human hair extensions, these Prostyles extensions are the best option for autumn! They are available in 10 different 18 inch natural shades, and in 2 different styles: volume wave and bouncy curl, so there’s something for everyone.
TREND ALERT! Texture Trove! Crimped, backcombed or curled – it doesn’t matter how you choose to play it, as long as the length is long and definitely not without effort. Get the look with Prostyles premium clip-in or salon-fitted extensions. RRP £59.95 for box of 12 clip-in extensions, enough to do a full head. Launching in select Topshop stores and prostyles.com website soon.
Written by: Jessica Pearson